A Special Message to Redox Customers

Dear Redox Customers:

Redox Brands, Inc. is pleased to announce to our customers that Allied Capital Corporation
(NYSE: ALD) recently made a follow-on investment in our company. Allied Capital originally invested in Redox Brands, Inc. in March 2001 to provide financing for a strategic acquisition.

Allied Capital, in business for over 40 years, is the nation’s largest business development company and provides long-term investment capital to support the expansion of growing middle-market companies. The company specializes in mezzanine debt and equity financing and has a portfolio of over 130 businesses across a variety of industries. With capital resources exceeding $2 billion, Allied Capital is uniquely positioned to offer financial solutions for a wide array of strategic opportunities.

“Allied Capital serves as a reliable source of capital for companies that are market leaders in stable or growing industries,” said Bill Walton, Allied Capital Chairman and CEO. “We pride ourselves on our ability to create value for our portfolio companies and our investment partners now and in the future.”

Founded in 2000, Redox Brands, Inc. specializes in acquiring and developing name brand consumer cleaning products. The company acquired the Oxydol® and Biz® brands from Procter & Gamble in 2000. Both brands have long traditions of consumer loyalty, which Redox has successfully leveraged through the introduction of new products and expanded distribution.

Redox is excited about the relationship with Allied Capital. We believe this partnership provides us with solid financial support as well as capital for future expansion.

Thank you for your continued patronage of Redox and our signature brands, Oxydol® and Biz®. We appreciate your business and look forward to working with you in the future.

Sincerely,

Redox Brands, Inc. Management Team